Radio has long been spending time and money testing songs and sounds to accommodate listeners and gain advantages in the market. Test methods vary, but for all of them the results are studied and implemented regularly, so the ongoing process …
Coming soon: Topic Testing – a Beast of a Weapon CONTINUE READING »
There was a time where we shifted gears using our right (or left for most of you commonwealth types) hands and always had to adjust the speed in our cars using the weight of the right foot. Every second of …
Playlist Autopilot: We Are Flicking the Switch to “On” CONTINUE READING »
RadioAnalyzer has lost one of our own. At the tragically young age of 28 Aske Malberg passed away last week. The remaining part of the RadioAnalyzer family are struggling to come to terms with the fact that Aske will not be …
The pandemic has been rough on the radio industry, but a few years ago I called radio “the cockroach of media”, so the platform is by no means dead. It will come back out of the cracks to once again …
We took music testing to a new level with Delta Scores, based on actual reactions from real listeners. Now we take another leap forward with Music Score, making it even easier and more intuitive to react to your listeners wishes. “Music …
Music Score – a new and improved way to plan your music CONTINUE READING »
