Running a radio station at Christmas and creating Christmas promotions is always a challenge. It can be a “damned if you do, damned if you don’t” scenario. What your listeners, clients, commercial partners, and station management usually tell you this …
3 Christmas Promotions That Work… and 1 That Doesn’t CONTINUE READING »
“Don’t hate the player, hate the game” is a quote most often used in defense of taking a less acceptable – but supposedly faster, cheaper, or more efficient – route to success. With clients I often refer to it as …
What Audio can learn from NBA Basketball and the Video Game Industry Mistakes CONTINUE READING »
Music sweeps, John Wayne and Radio Stations – how are they all connected? He had the slick vibe of a modern day John Wayne coming from afar to save us as the authority of Cool itself from the west. He …
How is your song performance on radio? And which tools can help you to gain that knowledge? Perceptional research is failing As a Danish company carrying the slogan “cold hard facts” we received some very uplifting news last week in …
Hybrid hitlist and its connection to Svenstktoppen It has been 57 years since the first weekly chart show “Svensktoppen” hit the FM waves in Sweden on Sveriges Radio, the country’s public service broadcaster. It is now the longest running show …
Legendary Chart Has Selected RadioAnalyzer CONTINUE READING »
