Music Test by RadioAnalyzer
The pandemic has been rough on the radio industry, but a few years ago I called radio “the cockroach of media”, so the platform is by no means dead. It will come back out of the cracks to once again …
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Radio Mythbusting – “Do Ballads in the Morning Show Really Hurt Your Listening Curve?”
Radio Wisdom or Radio Myth Proving a heartfelt belief to be correct or shattering a programming wisdom paradigm are two of the most impactful ways we “win over” new clients when working with radio programmers around the world. We’ve put …
Music Score – a new and improved way to plan your music
We took music testing to a new level with Delta Scores, based on actual reactions from real listeners. Now we take another leap forward with Music Score, making it even easier and more intuitive to react to your listeners wishes. “Music …
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Find the Real Listeners, and Then Listen to Them
One of the most exciting things about working with research on real listeners is the exploring the different kinds of currency you can create, and exploring where you perform within that new space. Anybody that has shuffled up their questionnaire …
Find the Real Listeners, and Then Listen to Them CONTINUE READING »
How to Plan Your Playlist in 15 Minutes
Some radio stations have long music meetings where discussions base themselves on a curious mix of gut feeling, airplay statistics, and pressure from record company promoters. Some have lone wolfs removing the decision process entirely and endlessly raking their playlist …
