Some radio stations have long music meetings where discussions base themselves on a curious mix of gut feeling, airplay statistics, and pressure from record company promoters. Some have lone wolfs removing the decision process entirely and endlessly raking their playlist over the same standardized analogue music test filter they have been using for the last 20 years.
That’s all good. Or at least it used to be.
If you want to spend your time thinking and talking about the important stuff – like how you want your station to sound, and how to play the right music for your listeners right now – use the RadioAnalyzer Delta numbers. We have even developed a structure that makes it easy for anyone to identify the music that your listeners actually react to, and gets it done in less than 15 minutes.
It is a 5 step method that will not only make sure your radio is on the same beat as your listeners, it will also improve your TSL and free time up to spend on meaningful discussions.
The Delta numbers are based on observing your actual listeners and how they behave when you play the songs you have selected. So not only do they get to weigh in; they get to run the show to the extent you allow them to.
The following pages show our suggested method, but obviously every radio station and every music director is unique, so perhaps you should use this as an offset and adjust the method to fit your purpose.
CEO & CO-FOUNDER OF RADIOANALYZER
Alumni of DJH (Danish School of Journalism) and eternally devoted to improve mass communication. Has excelled as Journalist, Columnist, Commentator, DJ, News Director, Sports Editor, Sub Chief Editor, Innovation Director and Radio Manager. Started in radio at age 14 and isn’t planning to quit anytime soon.