Radio has long been spending time and money testing songs and sounds to accommodate listeners and gain advantages in the market. Test methods vary, but for all of them the results are studied and implemented regularly, so the ongoing process …
Coming soon: Topic Testing – a Beast of a Weapon CONTINUE READING »
There was a time where we shifted gears using our right (or left for most of you commonwealth types) hands and always had to adjust the speed in our cars using the weight of the right foot. Every second of …
Playlist Autopilot: We Are Flicking the Switch to “On” CONTINUE READING »
In the ever-evolving world of radio broadcasting, staying ahead of the curve is crucial. That’s where Playlist Autopilot comes into play. This revolutionary program is changing the way radio stations curate their playlists, making the process not only more efficient …
Introducing Playlist Autopilot: The Future of Music Curation CONTINUE READING »
The pandemic has been rough on the radio industry, but a few years ago I called radio “the cockroach of media”, so the platform is by no means dead. It will come back out of the cracks to once again …
Radio Wisdom or Radio Myth Proving a heartfelt belief to be correct or shattering a programming wisdom paradigm are two of the most impactful ways we “win over” new clients when working with radio programmers around the world. We’ve put …
