An interview with GM Armin Braun from Top Radio
Being on the road is always a bit more stressful than “just another day at the office”. No matter how much we love it.
Thankfully, we have wonderful clients that make our visits worth every bit of the extra hours we put in. Usually, we’re giving training sessions and brainstorming new ways to look at your performance. Luckily, occasionally we get to sit down and unwind while talking about what we are really passionate about: Radio.
On our most recent Berlin client trip, Bill and Dennis at RadioAnalyzer took some time to sit down with Armin Braun from Top Radio. They had a chance to talk about his best practices, his success with Berliner Rundfunk. Furthermore they discussed what he does to prepare for the upcoming ratings period.
A little good to know about TopRadio
Top Radio is a Belgian radio station playing dance and dance pop music. Their slogan is: WE LOVE MUSIC.
It is popular as many internationally known DJs have a program at the station. The station broadcasts around different frequencies in Flanders at FM or DAB and is located in Ghent in the Flemish Region of Belgium.
You might say the poor guy never had a chance, being born to two radio-crazy ArmedForcesNetwork journalists that met in southeast Asia (think “Good Morning Vietnam” – and no, his dad is not Adrian Cronauer). Since discovering his love for music programming as a teenager, Bill has been obsessed with turning great ideas into numbers you can measure, and measured numbers into actionable programming strategies that make great radio. After touring Central Europe as a Music-Promotion-Programm- Director and a Research&Program Consultant for European and International Consulting firms, he has returned to the audio innovation trenches at RadioAnalyzer, and is loving every minute of it.