Music Test by RadioAnalyzer
The pandemic has been rough on the radio industry, but a few years ago I called radio “the cockroach of media”, so the platform is by no means dead. It will come back out of the cracks to once again …
radio listening numbers
Radio Mythbusting – “Do Ballads in the Morning Show Really Hurt Your Listening Curve?”
Radio Wisdom or Radio Myth Proving a heartfelt belief to be correct or shattering a programming wisdom paradigm are two of the most impactful ways we “win over” new clients when working with radio programmers around the world. We’ve put …
Christmas Music – What to Play, and When
Love it or hate it, Christmas music has become a permanent fixture of the holiday season on our radios and playlists. “Last Christmas” is fast approaching midlife-crisis age – don’t forget, it was made in 1984 – and radio programmers …
Lockdown Insights – The Sequel
I recently sat down (virtually) with my good friend and radio colleague Yvonne Malak to talk about radio listening and how it has changed during the different stages of the pandemic for a number of our clients in Europe. The …
